Monthly Archives: March 2011

Should engineers also act as Tech Support? This question crops up quite regularly. I doubt this problem is an issue for engineers working in large companies which have dedicated customer support teams. Engineers in most start-ups and small compani… Continue reading →

One of the most frustrating tasks in bringing a product to market is to find a name for the product. There are two main reasons why picking a product name becomes so complicated in many organizations. The first reason is that everyone in your comp… Continue reading →