There are quite a few lists of good Product Management books on the Internet. Marty Cagan’s “Inspired: How to Create Products Customers Love” often shows up in such lists and that’s how I came across it.

The most useful part of this book is Cagan’s list of ‘Opportunity Assessment’ questions. The complete article is even available on his website. In fact, the book definitely feels like a collection of blog articles. However, that definitely does not diminish the good insights in the book.

The second take away from this book was the concept of organizing your product design process around a core set of ‘Product Principles’. As mentioned in the book, having this set of principles can be very useful for resolving conflicts between people who disagree over some of the features in the product.

The third useful point was the concept of designing products around emotions. This is especially important if you are in the B2C space and are building products for consumers. It is so much easier to sell a product to a customer if he is emotionally connected to the product. On a related topic, check out Simon Sinek’s great talk about why ‘People Don’t Buy What you do, buy why you do it’.

Well, that’s all I have to say about the book. When I started this blog, I was planning to write regularly about the books I read. I soon realized that that was a difficult task. The rate at which I read books will always be greater than the rate at which I can write about them. And more importantly, not all books are worth writing about. Unless I read something that truly blows my mind and compels me to write about it, this will be the last book related post for some time. I just wanted to put this out ther and move on to other topics.